
Living more than e-commerce.
Redesigning Shaze's digital store around reflective design — mirrors, water, and visual philosophy — to create a luxury shopping experience as distinctive as the brand itself.

Living more than e-commerce.
Redesigning Shaze's digital store around reflective design — mirrors, water, and visual philosophy — to create a luxury shopping experience as distinctive as the brand itself.
Time Spent
Per session increase
Sales Increase
Post-redesign
Build a digital store as luxurious as Shaze's products.
Shaze is a luxury lifestyle brand with a philosophy called "Living More Than" — about breaking barriers and transcending limitations. Their existing e-commerce platform didn't reflect this ambition. It looked like any other online store.
The redesign needed to do more than organise products cleanly. It needed to translate a brand philosophy into a digital experience that made visitors feel something.
Client
Shaze
Scope
E-commerce Redesign · UI/UX Design · Magento Development · Brand Experience
Markets
India
Design a store that
feels like the brand.
4.5X sales increase and a brand that finally looked as good online as it does in the bottle.
The reflective design approach transformed a functional store into a brand experience. Visitors stayed twice as long as before the redesign — and converted at 4.5X the previous rate. When digital experience matches brand aspiration, commerce follows.
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