The Wraith, unveiled.
A bilingual, mobile-first microsite for the Rolls Royce Wraith launch in Singapore and Hong Kong — digital craft in service of the world's most prestigious automobile.
The Wraith, unveiled.
A bilingual, mobile-first microsite for the Rolls Royce Wraith launch in Singapore and Hong Kong — digital craft in service of the world's most prestigious automobile.
Create a digital introduction worthy of the Wraith.
Rolls Royce needed a digital partner to design a launch microsite for the Wraith in Singapore and Hong Kong. The Wraith is Rolls Royce's most driver-focused vehicle — a car that demands to be experienced, not just described.
The site had to serve two distinct purposes simultaneously: a definitive digital showcase of the Wraith's distinctive design and capabilities, and a VVIP event RSVP platform for the launch in both markets.
Client
Rolls Royce
Scope
UI/UX Design · Website Development · CMS Integration · Bilingual Experience
Markets
Singapore · Hong Kong
Design a microsite that
moves as quietly as the car.
A launch microsite that represented the Wraith with the precision the car demands.
The Wraith microsite delivered a seamless bilingual experience across Singapore and Hong Kong — serving both as a product showcase and VVIP event platform. For a brand where every detail matters, the digital execution earned the same standard as the physical product.
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