Love you 3000.
A year-round performance campaign that turned the most ignored channel in corporate communications — email — into the most-read one for TATA's employee shopping platform.
Love you 3000.
A year-round performance campaign that turned the most ignored channel in corporate communications — email — into the most-read one for TATA's employee shopping platform.
Email Open Rate
vs. industry avg of 15%
Click-Through Rate
Consistent across the year
Monthly Users
Average website visitors
Total Sales
Platform GMV generated
Build brand awareness and drive sales for TATA's employee rewards platform — at scale.
TATA Shop, Share, Smile is an employee benefits platform serving the entire TATA group. The challenge was building awareness, expanding the user base, and driving consistent sales across a workforce spread across industries and geographies.
The key constraint: most employees actively avoid reading corporate emailers, relegating them to spam folders except for the first email of the day — the one that arrives when they're most receptive.
Client
TATA Group (TSSS Platform)
Scope
Performance Marketing · Email Strategy · Content · Community Building
Duration
Year-round · 52-week programme
Markets
Pan-India — TATA Group employees
Secure the first inbox position
every single morning.
₹3,203 crores in platform sales. From a channel everyone said was dead.
"Love you 3000" wasn't just a campaign tagline — it captured the scale of impact. By treating corporate email as a relationship channel rather than a broadcast medium, TATA TSSS achieved 86,000 monthly active users and ₹3,203 crores in GMV — all driven through the inbox.
Next Case Study