100% Dad. 200% our kind of guy.
A performance campaign for Indiabulls Home Loans that redefined the modern Indian male — and turned authentic storytelling into 520,000+ landing page visits.
100% Dad. 200% our kind of guy.
A performance campaign for Indiabulls Home Loans that redefined the modern Indian male — and turned authentic storytelling into 520,000+ landing page visits.
Landing Page Views
Campaign-driven traffic
Video Views
Campaign films
Twitter Impressions
Organic + promoted
Hashtag Mentions
Community conversation
Sell home loans to the modern Indian man — by not talking about home loans.
Indiabulls Home Loans needed messaging that would resonate with their core demographic — the evolving Indian male consumer. But this wasn't the traditional breadwinner. This was a man with multiple identities: devoted father, loving husband, ambitious professional.
The insight: the modern Indian man embodies multiple identities simultaneously. A campaign that saw him fully — not just as a provider — would earn genuine engagement in a category full of generic aspiration.
Client
Indiabulls Home Loans
Scope
Performance Marketing · Video Production · Social Strategy · Paid Media
Markets
India — urban demographic
Show the man behind
the home loan application.
1.5M video views and 26M Twitter impressions — because the campaign earned the attention it got.
By treating the modern Indian man as a full human being rather than a home loan applicant, Indiabulls earned the kind of engagement money rarely buys. The campaign drove 8,000+ hashtag mentions organically — proof that authentic storytelling in financial services is not just possible, but powerful.
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