Budget Bytes.
Trending on Twitter on Union Budget day — turning one of India's most complex annual events into a moment of instant brand authority.
Budget Bytes.
Trending on Twitter on Union Budget day — turning one of India's most complex annual events into a moment of instant brand authority.
Earned Media Value
In a single day
Twitter Trending
Budget-related content
Make Nippon India the most relevant financial voice on Budget Day.
The Union Budget is one of India's most followed single-day events. Every financial brand wants to own the conversation, but most produce generic content that gets lost in the noise.
Nippon India needed to cut through with something that was faster, clearer, and more useful than everyone else — and do it at scale on the platform where the conversation was happening: Twitter.
Client
Nippon India Mutual Fund
Scope
Social Media Strategy · Real-Time Content · Twitter Trending · Media Buying
Duration
Union Budget Day 2022
Markets
India — Twitter-first
Own the budget
before anyone else does.
₹23 lakh in earned media value on a single day — by being the voice people turned to first.
Trending on Twitter for Union Budget content is a near-impossible feat for a financial brand competing against news publishers. Nippon India did it by prioritising speed, clarity, and genuine utility — and the earned media value proved it was worth far more than equivalent paid reach.
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