Vega × LIQVD Asia
An identity beyond labels.
A new brand identity for Vega that resonated with Gen Z — designed to inspire every interaction and go beyond traditional identity markers.
Vega × LIQVD Asia
An identity beyond labels.
A new brand identity for Vega that resonated with Gen Z — designed to inspire every interaction and go beyond traditional identity markers.
People Engaged
Celebrated the new identity
Positive Mentions
Increase in brand sentiment
Create a brand identity that speaks the language of a generation that doesn't follow rules.
Vega needed a brand identity refresh that would resonate with Gen Z consumers — an audience that values authenticity, inclusivity, and self-expression over conventional brand aesthetics.
The identity had to go beyond product-led design and communicate something larger: a brand philosophy that felt genuinely aligned with how this generation thinks about themselves and the world.
Client
Vega Industries
Scope
Brand Identity · Logo Design · Influencer Media · Digital Campaign
Markets
India
Design an identity that
belongs to everyone.
634,000 people celebrated a brand identity. That's not a launch — that's a movement.
When a brand refresh drives 48% more positive mentions and 634K organic engagements, it's not just a design success — it's a brand strategy success. Vega's new identity gave the brand a platform to grow far beyond its product category.
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