Banking built for where you are.
Designing the branding and digital assets for OCBC Premiere Banking's Expat Banking segment — a mobile-first experience for a mobile-first audience.
Banking built for where you are.
Designing the branding and digital assets for OCBC Premiere Banking's Expat Banking segment — a mobile-first experience for a mobile-first audience.
Build an expat banking identity from the ground up.
OCBC Premiere Banking in Asia was formulating a new Expat Banking service for a distinct customer segment — professionals living and working far from home. They needed branding and digital assets that spoke directly to the needs and emotions of this audience.
The solution had to be elegant and functional — enabling OCBC to flexibly manage service offerings without disrupting site architecture as the product evolved.
Client
OCBC Premiere Banking
Scope
Branding · UI/UX Design · Digital Asset Creation · Content Strategy
Markets
Asia — Singapore, India focus
Design for people who
belong everywhere.
A premium banking identity that gave OCBC's newest segment a distinctive, digital-first voice.
The expat banking platform gave OCBC a scalable foundation to serve an underserved audience with the sophistication the brand commands. Mobile-first design and CMS flexibility ensured the platform could grow with the product — not lag behind it.
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