The Good Vibes Series.
A 6-episode web series that transformed a B2B electrical brand into a content property people actually chose to watch — twice.
The Good Vibes Series.
A 6-episode web series that transformed a B2B electrical brand into a content property people actually chose to watch — twice.
Brand Salience Growth
Post-series launch
Video Views
Across all episodes
Impressions
Total campaign reach
Brand Search Growth
Organic uplift
Make a B2B electrical brand feel like something worth following.
Legrand's challenge was a common one for infrastructure and electrical brands: the product matters enormously in people's homes and offices, but it's invisible in their lives. Traditional advertising felt forced and forgettable.
The brief was to create content that connected with B2C consumers in a way that felt genuine — where the brand presence was secondary to the story being told.
Client
Legrand India
Scope
Branded Content · Web Series Production · Digital Distribution · SEO
Duration
Series + Season 2 renewal
Markets
India
Tell a story so good
people forget it's an ad.
12M views, 2000% brand salience growth, and a Season 2 renewal.
The Good Vibes Series proved that branded content, done right, outperforms advertising. Legrand gained 3x more leads in the first three months while earning coverage across radio, print, and digital — all from a story about two people and a home.
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