Children see, children do.
A parenting awareness campaign that used the brand's own products to demonstrate one of the most powerful truths in child development — children are mirrors of adult behaviour.
Children see, children do.
A parenting awareness campaign that used the brand's own products to demonstrate one of the most powerful truths in child development — children are mirrors of adult behaviour.
Make parents aware of the behaviours they model — without lecturing them.
Kores had a unique opportunity: a brand whose products are used by both parents and children. The brief was to use this connection to create a campaign that resonated with parents on a deeper level than standard product advertising.
The campaign needed to feel authentic, not preachy — drawing from a universal truth about parenting rather than pushing a message.
Client
Kores India
Scope
Creative Strategy · Digital Content · Social Campaign
Markets
India
Show, don't tell.
Let the children speak.
A brand campaign that parents shared because it felt personal, not promotional.
By tapping into a universal parenting truth rather than a product feature, Kores earned attention that advertising rarely achieves. The campaign strengthened brand affinity among the target demographic of parents — the primary purchasers of stationery products.
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