The launch that lived in your pocket.
A mobile-first event platform for the BMW i3 launch that transformed passive spectators into active participants — with augmented reality, exclusive content, and 3,500 leads in a single day.
The launch that lived in your pocket.
A mobile-first event platform for the BMW i3 launch that transformed passive spectators into active participants — with augmented reality, exclusive content, and 3,500 leads in a single day.
App Download Increase
During launch event
Visitors Used the App
Organic adoption on-site
Singapore Entertainment
App Store ranking
Leads Generated
In a single day
Create a digital experience worthy of BMW's most forward-thinking vehicle.
BMW needed a digital partner to design an exclusive event experience for premium users at the BMW i3 launch at BMW World. The i3 represented BMW's vision for the future — the event experience had to match that ambition.
The brief went beyond a standard event app: it had to create genuine engagement, extend the brand experience beyond physical space, and give attendees something they'd actually choose to interact with.
Client
BMW
Scope
Mobile Platform Development · Augmented Reality · Connected Print · UI/UX Design
Duration
BMW i3 Launch Event
Markets
Singapore — BMW World
Put the future
in every hand.
3,500 leads in one day. A luxury automotive app that ranked above LinkedIn on the App Store.
The BMW i3 launch platform proved that event technology, done with genuine craft, creates commercial outcomes — not just brand theatre. Ranking #13 in Singapore's Entertainment apps and #133 overall (surpassing LinkedIn) confirmed that the experience stood on its own as a product.
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