Come Home to Pujo.
India's first Instagram microsite — six handles, six dimensions of Durga Puja, and a digital homecoming for every Kolkata migrant who couldn't make it back.
Come Home to Pujo.
India's first Instagram microsite — six handles, six dimensions of Durga Puja, and a digital homecoming for every Kolkata migrant who couldn't make it back.
Photos & Videos
Tagged in 5 days
Timeline Impressions
Organic reach
Hashtag Mentions
Campaign engagement
Brand Search Growth
Post-campaign
Give Kolkata's diaspora a way to experience Pujo when they can't come home.
Legrand India wanted to move beyond traditional pandal sponsorships for Durga Puja. They sought a connection that felt genuine — something that would resonate with people far from the city who experienced deep nostalgia during the festival season.
Kolkata experiences significant urban migration. Durga Puja becomes the most emotionally resonant time for expatriate residents — triggering powerful memories of the grand celebrations of their childhood.
Client
Legrand India
Scope
Social Media Strategy · Instagram Microsite · Content Production · UGC Campaign
Duration
Durga Puja Season
Markets
India — targeting Kolkata diaspora nationwide
Build a Puja pandal
on Instagram.
6.8M timeline impressions, 32,000 hashtag mentions, and a brand that felt like home.
By creating a shared space for Kolkata's diaspora rather than just sponsoring a pandal, Legrand earned emotional relevance with an audience that rarely responds to electrical brand marketing. The 10X brand search growth confirmed that the campaign built lasting recall.
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