In 2014, our digital marketing agency was assigned the responsibility of providing a remarkable digital experience for premium BMW users during the launch of the BMW i3 at the BMW World event. To achieve this, we developed a mobile platform that allowed users to easily book event tickets, access car features, view event highlights, and engage with exclusive AR content at the event site. Furthermore, we integrated Connected Print Ads to augment the user experience. Through our experiential marketing efforts, we ensured that the launch event was interactive and innovative, leading to a higher ROI than anticipated.
Consumers like being in control of their own experiences.
In 2014, our Mumbai-based digital marketing agency was commissioned to create an innovative digital experience for the launch of the BMW i3 at BMW World. Our mobile platform provided users with the ability to book event tickets, view event highlights, access car features, and engage with exclusive Augmented Reality content. The incorporation of Connected Print Ads further enhanced the overall experience. Our objective was to make the event engaging and memorable, resulting in a higher ROI than expected. Our agency offers a variety of digital marketing services, including experiential marketing and augmented reality solutions.
Our solution for BMW during the World Event 2014 was a disruptive one for the Singaporean market, where the engagement on the brand increase significantly and an extreme sense of feel good factor was created around the brand BMW.
Conversions. Reactions. Delight.
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