Consumers like being in control of their own experiences.The more the consumers can interact with hidden content, the stronger the desire to associate with the brand.
Using augmented reality technology, we created an application for BMW where car lovers are can interact with the brand and gain exclusive BMW content. The app also helped create leads for test drive and provided on-the-go vehicle information. Cloud enabled, it allowed for quick updates to the app. Leveraging on what this, we adapted the app into an event application and create new augmented reality content that allow users to interact with the actual showroom cars at the event.