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How BMW Brought its Features to Life

the challenge

BMW wanted an application to enrich the consumer experience and interaction at the 2014 BMW World event and brings to life the features of BMW technologies.

consumer insight

Consumers like being in control of their own experiences.

The more the consumers can interact with hidden content, the stronger the desire to associate with the brand.
solution - The Idea

Using augmented reality technology, we created an application for BMW where car lovers are can interact with the brand and gain exclusive BMW content. The app also helped create leads for test drive and provided on-the-go vehicle information. Cloud enabled, it allowed for quick updates to the app. Leveraging on what this, we adapted the app into an event application and create new augmented reality content that allow users to interact with the actual showroom cars at the event.

Consumers could discover and customise their own dream BMW i3.

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