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  • challenge

    Shaze wanted to redesign their ecommerce website to resonate with their brand philosophy of More Than.

  • approach

    The idea here was to make use of reflections as a medium to bring to life their brand philosophy, and products.

  • solution

    Being a creative agency, We conducted an extensive photoshoot using mirrors, water, lights, and more reflective surfaces to make the products stand out. Using the classic symbol of “>”, or “more than”, the website was designed.

  • result

    Using our digital marketing agency knowledge, our team created a site like never before. Chic, sophisticated, yet edgy and flamboyant. Shaze was truly more than.

Shaze  /   Lifestyle   /   Jewellery   /   Creative   /   Design & Technology   /   Brand Strat   /   eCommerce Website   /   2019

Shaze's minimal yet flamboyant website

Shaze, a premium lifestyle brand, believed in their brand philosophy of "living More Than" which meant breaking barriers and moving beyond limitations. Their lifestyle and jewellery products were considered extensions of oneself. To fully encapsulate their beliefs, they wanted to revamp their e-commerce website to help consumers find pieces that complement their personality and features with minimalistic flamboyance. We incorporated reflections into the UI/UX design to achieve a subtle yet extravagant look. The use of mirrors, water, and other reflective surfaces brought their brand philosophy to life, making it an essential part of their website design. The new e-commerce website, developed on Magento, offers a visually stunning and engaging user experience that aligns with the brand's message.

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