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  • challenge

    Shaze wanted to redesign their ecommerce website to resonate with their brand philosophy of More Than.

  • approach

    The idea here was to make use of reflections as a medium to bring to life their brand philosophy, and products.

  • solution

    We conducted an extensive photoshoot using mirrors, water, lights, and more reflective surfaces to make the products stand out. Using the classic symbol of “>”, or “more than”, the website was designed.

  • result

    We created a site like never before. Chic, sophisticated, yet edgy and flamboyant. Shaze was truly more than.

Shaze  /   Jewellery   /   Lifestyle   /   eCommerce Website   /   Brand Strat   /   Design & Technology   /   2019

Shaze's minimal yet flamboyant website

Shaze, a premium lifestyle brand, had a brand philosophy of living More Than; by breaking barriers to move beyond what holds one back. Their products, both lifestyle and jewellery, were like extensions to oneself. The brand wanted to redesign their eCommerce website to encapsulate all that they believed in– since they wanted the consumers to find pieces that would not only complement them, but also help them accentuate their features through minimalistic flamboyance. We achieved this level of subtle extravagance using reflections as a tool. Mirrors, water, reflective surfaces – all aspects which would bring to life their philosophy of being, and by extension, living more than.

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