Parents today are either busy on social media or handing a digital screen to their children to keep them busy. Kores’ wanted to highlight this problem.
Kores’ objective was to highlight this behaviourial problem and make parents realise that what they call quality time with kids is actually distracted parenting.
Technology has overtaken our lives to such an extent, that parent-child time has been hijacked by screen-time. Not only is this detrimental to the child’s health, it also has adverse effects on the parent-child relationship, in the long run.
Kores conducted an unbranded social experiment where children role-played as their parents. The video results of the experiment led to the launch of #10MinsWithMummaPapa. They urged parents to spend quality time with their children, and introduced the Kores Stationary Kit; the “Do It Together (DIT) Kit” to help them do the same. Kores also collaborated with social content creators like Terribly Tiny Tales, Logical India and Arre for social articles. Our initial plan was to launch a product, but instead, we ended up creating a new revenue stream by introducing Do It Together Kits. This success was achieved with the help of our digital marketing services, provided by our digital marketing agency in Mumbai. This experience has made us realize the importance of adapting to changing market trends and the benefits of working with a professional digital marketing company. In comparison to traditional marketing, we found that digital marketing was more effective in reaching our target audience.Kores’ campaign created a ripple effect in the minds of Indian parents. Not only did they realise how detrimental their “distracted parenting” was to their relationship with their children in the long-term, they also pledged to spend more quality time with their children.
Kores’ campaign created a ripple effect in the minds of Indian parents. Not only did they realise how detrimental their “distracted parenting” was to their relationship with their children in the long-term, they also pledged to spend more quality time with their children.
Both regular and celebrity parents could relate, and connected to the social experiment immediately. It garnered immense participation from parents who used Whatsapp groups as a medium to spread the message. The entire campaign drove tons of conversations across digital among parents, which led them to spend quality time with their children. The brand also received
Conversations. Mentions. Reactions.