To connect with their B2C consumers, Legrand wanted to take a relevant and relatable content-driven approach, where the brand presence would be incidental.
Durga Puja has become a hotbed for brands to associate themselves with by sponsoring pandals. Legrand India wanted to do something more meaningful.
Mufti wanted to define the concept of 24/7 living in jeans for their target audience, and introduce the product solely through digital media.
VoxPop, an online retailer, known for its Pop-culture merchandise wanted to appear on Google's first page with minimum spends.