Durga Puja has become a hotbed for brands to associate themselves with by sponsoring pandals. Legrand India wanted to do something more meaningful.
Mufti wanted to define the concept of 24/7 living in jeans for their target audience, and introduce the product solely through digital media.
To connect with their B2C consumers, Legrand wanted to take a relevant and relatable content-driven approach, where the brand presence would be incidental.
BMW wanted an application to enrich the consumer experience and interaction at the 2014 BMW World event and brings to life the features of BMW technologies.