Fedex wanted to create stronger, deeper relationships with business owners.
Our marketing agency worked around one key thought: could Fedex get closer and add value to these businesses and business owners?
A simple contest where we asked MSMEs to share their business dreams and stories on the Fedex website, thus putting them on the map.
1.3M impressions, 40k clicks, 19L mailers delivered, more than 500 entries received, with a total of 72k views. More than numbers, Fedex was able to add value to these businesses.
India has more than 70 lakh registered and 6 crore unregistered MSMEs, which face the biggest challenges of funding and recognition. Despite being an integral part of India's growth story, Fedex is facing stiff competition, and therefore they need to create deeper relationships with business owners. Our Digital Marketing Agency addressed this challenge by organizing a straightforward contest that put MSMEs on the map, certified them, and awarded their businesses with grants. By using niche targeting and effective communication, we generated significant PR, and the results made a buzz in the global market!
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