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Fedx campaign work by Liqvd Asia
  • challenge

    Fedex wanted to create stronger, deeper relationships with business owners.

  • approach

    We worked around one key thought: could Fedex get closer and add value to these businesses and business owners?

  • solution

    A simple contest where we asked MSMEs to share their business dreams and stories on the Fedex website, thus putting them on the map.

  • result

    1.3M impressions, 40k clicks, 19L mailers delivered, more than 500 entries received, with a total of 72k views. More than numbers, Fedex was able to add value to these businesses.

Fedex  /   Courier Delivery Services   /   Media   /   Brand Strat   /   2019

Strengthening Bonds with Business Owners

India is home to over 70 lakh registered, and over 6 crore unregistered MSMEs. And the biggest challenges they face today, are funding and recognition. Even though Fedex has been an integral part of India’s progress story, they are now facing stiff with competition. Hence the challenge: to create stronger, deeper relationships with business owners. We countered this with a simple contest that brought MSMEs on the map, certified them, and gave their businesses grants. With niche targeting and communication, we generated a lot of PR, and results that created a stir in the global market!

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