Call Us :022-43226262 x

Vibes Don’t Lie

the challenge

To connect with their B2C consumers, Legrand wanted to take a relevant and relatable content-driven approach, where the brand presence would be incidental.

consumer insight

Video content is the most consumed type of content across all digital media – especially in India.

solution - The Idea

We created a 6-episode web-series with Legrand’s products integrated. The Good Vibes narrated a very relatable story of a young couple and their issues with their relationship, society’s expectations and their electrical infrastructure. Throughout the series, the product placement appears incidental; as glue to a larger story taking place. Legrand electrical appliances seamlessly became a part of the story being told.

Indians spend 1.27 hours per week watching digital video content. Video content that was easily accessible, relatable and relevant, is what struck a chord.

In a world full of stereotypical relationships, we chose to break the most common stereotype. We promoted a very strong message about a house-husband choosing to stay at home, while the wife continued to shine at work. Thus, making Legrand a part of the house-hold & digital conversations across the country.

results

The main characters, Jonita and Lakshya introduced a whole new target group to Legrand, by immersing them in their capturing narrative. Because of the overwhelming response, the show has been renewed for a second season. The series was also talked about on radio, print and digital publications.

Conversations. Mentions. Reactions.

  • 2000%

    growth in brand salience
  • 12 million

    Video views
  • 63 million

    Impressions
  • 3x

    leads in first three months
  • 225k

    engagements across digital media
  • 600%

    growth in brand search volume

Awards

Digixx

  • GOLDBest Piece of Content on any OTT platform
  • SILVERVideo - Consumer Electronics Sector
  • BRONZEContent Marketing - Consumer Electronics

Abby

  • BRONZEBranded Content and Entertainment

Foxglove

  • GOLDBest Native Advertising/Sponsored Content
  • BRONZEBest Branded Content Campaign

CIDCA

  • GOLDlong Term Strategy
  • BRONZEDigital Strategy

Top

We use cookies on this site to enhance your user experience.
By using our website, you agree to the use of cookies.