OCBC Premiere Banking in Asia was formulating Expat Banking for a new segment, and required branding and creation of content and digital assets.
The idea here was to make this as user friendly as possible. Which is why we took a mobile-first approach when designing the UX journey.
A simple, classy, yet functional webpage that would allow OCBC to add or remove offerings with ease, without hampering the website structure.
We managed to measure interest and awareness in different types of Insurance, and also monitor click through rates.
OCBC’s Premiere Banking Asia arm required branding, and creation of content and digital assets. We took a UX friendly approach to create simple, classy, yet functional assets. Since they were formulating Expat Banking for a new segment – the emerging affluent – we created a simple webpage that allowed OCBC to easily add or remove offerings, without altering the website structure. We also incorporated a measurability angle, to measure interest and awareness, and monitor click through rates.
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