Rolls Royce was preparing to launch their latest vehicle, the Wraith, which they claimed to be their most advanced and powerful car to date. As they wanted to effectively showcase the car's grandeur to prospective customers, they were searching for a first-rate digital marketing agency. This agency would be responsible for not only developing a website design with an impressive UI/UX, but also providing a top-notch website experience that highlights the car's unique features and luxurious design.
Rolls Royce planned to launch the new Wraith in Singapore and Hong Kong by creating a personalized microsite. The microsite would not only introduce the vehicle but also allow VVIPs to RSVP for a special launch event. To achieve this objective, Rolls Royce sought the expertise of a digital marketing agency that could ensure a seamless website design and user experience for the target audience. The agency's focus on UI/UX would enable the VVIPs to navigate the website efficiently and RSVP for the event without any complications.
A CMS-enabled microsite was developed by our digital marketing agency in both English and Cantonese. Keeping mobile 1st economy in mind, the website design was made responsive, allowing for seamless viewing across devices.