All features came alive via our mobile experience. All features came alive via our mobile experience; Connected Print Ads made it even better. For the 2014 BMW World to launch the BMW i3 wanted us to
Rolls Royce was launching Wraith; their most potent and technologically advanced car. Now, all they needed was a way for consumers to know just how magnificent it was.
BMW wanted an application to enrich the consumer experience and interaction at the 2014 BMW World event and brings to life the features of BMW technologies.