To connect with their B2C consumers, Legrand wanted to take a relevant and relatable content-driven approach, where the brand presence would be incidental.
Durga Puja has become a hotbed for brands to associate themselves with by sponsoring pandals. Legrand India wanted to do something more meaningful.
How can a brand from a low-involvement category create a website where their customers from both the B2B and B2C sections can navigate easily, and find relevant content at every turn?
VoxPop, an online retailer, known for its Pop-culture merchandise wanted to appear on Google's first page with minimum spends.