An SEO Executive must identify the techniques and strategies required to increase a company website’s traffic. The process makes a brand more visible to customers, generates more leads, and increases profit. The position’s duties include the following:
Using programming language to ensure the site is easy to access and use for visitors.
Continually checking rankings and analytics to monitor the performance of websites and make recommendations for improvements if necessary.
Keep up to date with the algorithm changes set by search engines, particularly Google, to ensure your client’s websites don’t suffer dramatic falls in traffic.
Work with developers to make technical recommendations.
Engage in tasks such as link building and participating in community interactions on social media or blogs.
Conducting on-site and off-site analysis of clients’ SEO competitors.
Using programs such as Google Analytics to compile regular performance reports.
Assisting the content team in the creation of high quality, informative SEO content.
The creation of on-site and off-site SEO strategies for clients in various industries.
Occasionally contributing to the company blog.
Carrying out detailed keyword research according to the latest keyword strategies.
Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
Paying particular attention to any significant Google algorithmic changes.
Eligibility & Requisites
At least 1 year’s experience in the field of SEO/SEM although most agencies require a lot more.
Experience when it comes to using tools such as Google Analytics and Google Webmaster.
High-quality reporting, copywriting and analytic skills.
Excellent time management skills and the ability to prioritise work.
A detailed understanding of PR in order to get the client’s message heard.
A desire to understand what drives Google’s algorithms.
A commitment to keeping your skills and knowledge up to date.