In the last decade, digital marketing has become one of the most effective ways of reaching your target audience, generating leads, and closing sales. But, if you wish to create a digital marketing strategy that will foster your business growth, you need to keep the following points in mind.
- How much money to spend on digital marketing?
- Which tactics to implement to get a better return on your investment?
- Which channels will help you to get better leads?
- What must be done to foster your buyer’s experience?
- How can you measure your success?
Whether you are running a small or large business, you need to identify & understand a strategy that works best for you. Having the right tools, the right approach, and the right people will help you elevate your business objectives.
Please note that you need to stay away from these top 5 digital marketing hacks, which work do not work any more.
Here are the top 5 digital marketing hacks
These hacks will help you generate sales in the upcoming days.
Find your audience & start suitable social media ad campaigns.
If you understand your audience offline & have relevant insights from data gathered online, using social media ads is a no-brainer. Let’s say you are selling a SaaS product, and you have to generate leads; then, what are your “Go-to” social platforms? For starters, we might suggest using – LinkedIn, Facebook, and Twitter!
Using these social platforms, you might be able to narrow down your specific personas, test several creatives and messages, collect the data, and see which platform works. While you are running social ads, you need to tie those ads with landing pages. Additionally, you need to consider,
- Ensure that your message answers people’s queries.
- To avoid ad fatigue, create multiple creative assets.
- Tweak as you go.
Have a valuable content strategy & stay consistent with it
The key to making your content work is to add tremendous value to it. You need to ensure that the tips and topics you talk about are actionable and easily consumed by your target audience. One of the biggest mistakes we have seen over the years is that brands want to attract attention right away. But you need to understand that content strategy is based on short-term and long-term goals. You are running a marathon and not a sprint. Our SEO team at Liqvd Asia has helped brands shine with content as a marketing hack to generate sales. If you need experts, Connect with us. Our team will help you with every step of creating a successful content strategy for your brand.
Leverage Email Marketing
The most effective way is to learn about your buyer’s journey and create your email marketing strategy that aligns with it. Once you have user information, it’s time for you to generate automated workflows. It will help you to nurture your leads.
Here are some of the essential tips
- Position your content to align with the lifecycle stages of your leads.
- Use Segmentation and personalization tools offered by platforms like Netcore, Mailchimp, Amazon, etc., to make content relevant to each user.
- Test multiple subject lines and body copies.
Host Webinars Regularly
Be creative while hosting your webinars. Invite hosts who relate to your niche of work. Interview your customers using your products/services. 73% of the marketing leaders accept that webinars are one of the best ways of generating leads? A single webinar can generate thousands of leads for your business.
Growth Hack – Test it out!
Gather your marketers, developers, engineers, and product managers to test everything you can do during your buyer’s journey. It would be best if you learned what drives your lead to make a purchase decision. The best thing about growth hacking is that you can apply it in any of your product or sales cycles. Here are some of the example growth hacking tips for you
- Test your headlines and CTAs.
- Personalize your emails as per personas.
- You need to develop multiple content clusters.
Difference between good digital marketing & great digital marketing hack
What differentiates a good digital marketing hack from a great digital marketing hack is the focus – a laser-sharp focus on results & mapping those results to relevant KPIs. In other words, you are trying to sell a solution for an apparent problem & you want to make it easy for your customers to make their decision.
If you wish to create such a marketing strategy for your brand, you can connect with our digital marketing experts at Liqvd Asia – a digital marketing agency in Mumbai.
We recommend brands use the power of digital marketing to create awareness and think beyond short-term goals. Use the digital marketing hacks we mentioned here to make a long-lasting impact. If you face any difficulties while implementing, you can reach out to us.