Liqvd Asia has bagged the GMR Hyderabad International Airport Social Media Management mandate. The account will be handled out of Liqvd Asia’s Mumbai office. Liqvd Asia will be responsible for a comprehensive media strategy that would focus on the building the brand of the GMR Hyderabad International Airport. The mandate includes 360-degree social media management, […]
LIQVD ASIA assigned digital duties for Essel Group’s Living Foodz
LIQVD ASIA has been appointed as the Digital Partner for Living Foodz, India’s premium lifestyle channel. As part of the mandate, LIQVD ASIA will now handle the digital and social media duties for the channel. Commenting on the appointment, Amit Nair, Business Head- Living Foodz, said, “Living Foodz is excited to partner with LIQVD ASIA […]
LIQVD ASIA wins the digital mandate for GAIL
Its been a roller coaster ride past few months at LIQVD ASIA India with mostly upward rides. We kick-started our NCR operations from our swanky new office in Gurgaon to meet the needs of the growing digital service requirements from the capital. We were almost in the midst of putting the last hand of paint […]
KS Chakravarthy joins LIQVD ASIA as CCO
KS Chakravarthy has joined Liqvd Asia as chief creative officer (CCO). He had exited FCB Ulka in September 2014 as NCD, after a stint of six years. On the appointment, Arnab Mitra, MD and co-founder, Liqvd Asia, said, “With Chax coming in the idea is to evangelise the digital space. Not many agencies are […]
5 brands using Snapchat like a Rockstar
Snapchat has quickly become one of the most widely used mobile messaging services, the main users being teenagers and young adults. The personal touch of Snapchat is missing from every other service in its category and that’s what makes it unique! Brands are able to use this tool to connect on a one-to-one basis with […]
5 brands doing it right on Instagram!
Instagram has become one of the newest social media platforms, which allow you to post ads. However, brands used it to promote themselves in various ways before the addition of this tool. Being a completely visual based platform, brands must ensure that each post is interesting and engaging for their followers. Here are five brands, […]
The importance of ‘Strategy’ in digital marketing
The advent of various digital mediums has created a buzz amongst people and has magnified the necessity of companies to turn digital as an effective way to communicate with their target audience. Competition has created the need to stand out, to be unique, and also to be noticed. So how do you reach your target […]
Key Takeaways from #TSC2015
It was the ‘World Social Media Day’ on June 30th. I was super excited & prepared to learn & understand more into the world of social media. Right before taking a flight to Bangalore(which welcomed me with an awesome weather), enthusiasm was pumped in with the pre-buzz generated by the Team ‘The Social Conclave’. Landed […]
Movies go #Digital on Twitter !!
Digital ‘Presence’ has become mandatory to create a strong loyal consumer base globally. This presence can be direct or indirect depending upon the strategy adopted by the company. Digital Marketing Training Institute (DMTI) has proved how a simple conversation can actually be a trending topic on Twitter, with 5lacs+ Impression. It was just simple hashtag […]
How to Setup a Social Media Workforce?
Over the past 5 years, we’ve seen hundreds of Social Media agencies and Social Media departments within corporate emerge in commerce space. Setting up a social media agency perhaps, maybe one of the simplest business ideas – A computer, a fairly decent marketing knowledge with working knowledge of social media sites, and presto you’ve begun! […]