Circa 2009, India – As a social media marketeer, yours truly like the handful of us then, realised the importance of Facebook ads as a key input on social media strategy. We were tracking brand fan pages from the West and following best practices to acquire more fans on our pages. Of course by then we […]
The New Ingredient in the Platter- Experiential Marketing!
Wikipedia defines advertisement as “Advertising or advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.” In the layman language advertising is mode for spreading awareness amongst the masses for a particular brand […]