KS Chakravarthy has joined Liqvd Asia as chief creative officer (CCO). He had exited FCB Ulka in September 2014 as NCD, after a stint of six years. On the appointment, Arnab Mitra, MD and co-founder, Liqvd Asia, said, “With Chax coming in the idea is to evangelise the digital space. Not many agencies are […]
Key Takeaways from #TSC2015
It was the ‘World Social Media Day’ on June 30th. I was super excited & prepared to learn & understand more into the world of social media. Right before taking a flight to Bangalore(which welcomed me with an awesome weather), enthusiasm was pumped in with the pre-buzz generated by the Team ‘The Social Conclave’. Landed […]
There is Nothing Called Digital Media
The internet enables people to go from being just customers to become members of a company or co-creators in the culture surrounding a product. The consequences of this is much larger than we give it credit for – and the reason for us underestimating the potential of change is our ability to give huge measurements, […]
