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“Swarm” – the Foursquare’ 2.0 App or The start of New Era in “Social Check-In /Location based Networking” !!

Though this looks exciting and something very challenging but this surely is the next logical step for Foursquare, and I think it’ll be great. Mayorships, the feature that added some challenging fun to Foursquare, is leaving. Don’t worry, it’ll be heading to their new Swarm service! On Friday, Foursquare froze each and every current mayor […]

Movies go #Digital on Twitter !!

Digital ‘Presence’ has become mandatory to create a strong loyal consumer base globally. This presence can be direct or indirect depending upon the strategy adopted by the company. Digital Marketing Training Institute (DMTI) has proved how a simple conversation can actually be a trending topic on Twitter, with 5lacs+ Impression. It was just simple hashtag […]

The New Ingredient in the Platter- Experiential Marketing!

Wikipedia defines advertisement as “Advertising or advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.” In the layman language advertising is mode for spreading awareness amongst the masses for a particular brand […]

There is Nothing Called Digital Media

The internet enables people to go from being just customers to become members of a company or co-creators in the culture surrounding a product. The consequences of this is much larger than we give it credit for – and the reason for us underestimating the potential of change is our ability to give huge measurements, […]

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