The ‘anchorless campaign’ of Zee Hindustan struck gold at the first edition of Afaqs Media Innovation Awards held at fun-filled evening on March 27, in Gurugram. At the heart of this campaign was the determination to deal with change and an ability to innovate with an unusual, yet useful idea. ZEE Media wanted to spread […]
LIQVD ASIA: the company where everybody is an Artist in a Suit
You may have not met anybody like us. No! not because it’s difficult to find our type…but it’s gotta do a lot with your own perspective of the left & the right brain and very little about us, honestly.
Legrand presents web-series ‘The Good Vibes’ on Sony LIV
Sameer Saxena, Director-Marketing, Legrand India, Arnab Mitra, Managing Director, Liqvd Asia and Rashmi Putcha, Co-founder and Director, Liqvd Asia speak about their joint efforts to build brand awareness and create long-term impact for young consumers through the launch of a new web series, The Good Vibes For most brands functioning in the Business-2-Business (B2B) space, […]
Decoding the Facebook Algorithm Bomb!
It all began with three simple words – “Time well spent” Numerous studies have tried to explore the relation between time spent on social media and its effect on the user’s mental health. Facebook conducted a few research programs with universities and found that time spent connecting with friends and family on social media leads […]
Dinesh Swamy joins as Chief Creative Officer, India
LIQVD ASIA, a digital super-charged marketing communications agency, has appointed Dinesh Swamy as its Chief Creative Officer for the India market. Swamy’s last stint was with Sapient Razorfish , where he spent a little over 2 years with the agency. Commenting on the appointment, Arnab Mitra, Managing Director, LIQVD ASIA said, “I am delighted to […]
LIQVD ASIA assigned digital duties for Essel Group’s Living Foodz
LIQVD ASIA has been appointed as the Digital Partner for Living Foodz, India’s premium lifestyle channel. As part of the mandate, LIQVD ASIA will now handle the digital and social media duties for the channel. Commenting on the appointment, Amit Nair, Business Head- Living Foodz, said, “Living Foodz is excited to partner with LIQVD ASIA […]
The Smart Bidding Strategy For The Smart Marketer
Advertising in the digital universe requires the expertise of smart marketing pilots. Do you know what goes on in a pilot’s mind before every ad takes-off to make an impact out there? The answer is Returns and Great Experiences. Smart bidding Strategy is the power-booster, which will help smart marketing pilots to achieve this. Presenting […]
LIQVD ASIA Wins 10 Foxglove Awards. And Many Hearts.
The belief to do something that’s never been done before, and the gumption to actually make that happen – has brought us big results! The year is 2015. Most of the large agencies are already dominating traditional awards. Many new agencies have begun operations; some in this year, and some earlier. Can these new agencies […]
LIQVD ASIA wins Premier Futsal’s digital mandate
Premier Futsal, the multi-national global Futsal league based out of India has appointed Liqvd Asia to manage its digital duties. Premier Futsal Management, a futsal promotions start-up, was started by three young Indian entrepreneurs Abhinandan Balasubramanian, Dinesh Raj and Nithyashree Subban and is backed by business magnate Xavier Britto and his wife, philanthropist Vimala Britto. […]