We’re not ones to play our own trumpet. Not always, anyway. So when it comes the time to humblebrag, count us in! 2019 was the year we went all out. Beyond categories, industries, and creative boxes. We pushed our limits by launching Zee Hindustan, India’s first news channel sans an anchor. Where our one-of-a-kind web-series, […]
What Is Interactive Content Marketing?
Interactive content is content that’s created with the intention of capturing user attention and inspiring them to take action. Interactive content marketing involves using content to engage your audience based on their participation. It’s kind of a conversation, but one in which you don’t have to actively participate. Why Is Interactive Content Marketing the Future? We live in a world of content overload, and interactive […]
How Should You Respond To COVID-19 As A Small Business?
The Covid-19 outbreak has completely changed the way the world is functioning. It has not only impacted nations, governments and large businesses but has brought amendments in the functioning of even the local kirana merchants. With the government directive of maintaining social distance and ensuring sanitisation, consumers today have started making a conscious choice of […]
COVID-19 : 5 Steps Taken at Liqvd Asia To Protect Its Employees
Maharashtra, India’s most industrialized and urbanized state has been affected the most, by one of the worst ever public health crisis in recent history in the form of the Covid-19, aka the Corona outbreak. When the government was contemplating a work from home policy for at least 50% of the workforce to contain the spread […]
It’s Gold for ZEE HINDUSTAN at 2019 Afaqs Media Innovation Awards
The ‘anchorless campaign’ of Zee Hindustan struck gold at the first edition of Afaqs Media Innovation Awards held at fun-filled evening on March 27, in Gurugram. At the heart of this campaign was the determination to deal with change and an ability to innovate with an unusual, yet useful idea. ZEE Media wanted to spread […]
LIQVD ASIA: the company where everybody is an Artist in a Suit
You may have not met anybody like us. No! not because it’s difficult to find our type…but it’s gotta do a lot with your own perspective of the left & the right brain and very little about us, honestly.
Legrand presents web-series ‘The Good Vibes’ on Sony LIV
Sameer Saxena, Director-Marketing, Legrand India, Arnab Mitra, Managing Director, Liqvd Asia and Rashmi Putcha, Co-founder and Director, Liqvd Asia speak about their joint efforts to build brand awareness and create long-term impact for young consumers through the launch of a new web series, The Good Vibes For most brands functioning in the Business-2-Business (B2B) space, […]
Decoding the Facebook Algorithm Bomb!
It all began with three simple words – “Time well spent” Numerous studies have tried to explore the relation between time spent on social media and its effect on the user’s mental health. Facebook conducted a few research programs with universities and found that time spent connecting with friends and family on social media leads […]
Dinesh Swamy joins as Chief Creative Officer, India
LIQVD ASIA, a digital super-charged marketing communications agency, has appointed Dinesh Swamy as its Chief Creative Officer for the India market. Swamy’s last stint was with Sapient Razorfish , where he spent a little over 2 years with the agency. Commenting on the appointment, Arnab Mitra, Managing Director, LIQVD ASIA said, “I am delighted to […]