Television media mongers are trying to play the digital video game through the rules known to them. Is that helping a brand? Guess no. However, the fix is simple. Acceptance. Marketers are often repurposing and using TV ads online in pre-roll or mid-roll spots. The ads launch automatically without the device user having any choice…
Read MoreAfter the 10th Birthday Celebration, Facebook has come up with a new feature for the page admins! This morning a new message flashed on Facebook Pages that says “Starting on February 20, the names of admins will show next to their posts and comments. This will be visible to anyone with an admin role on…
Read MoreDigital ‘Presence’ has become mandatory to create a strong loyal consumer base globally. This presence can be direct or indirect depending upon the strategy adopted by the company. Digital Marketing Training Institute (DMTI) has proved how a simple conversation can actually be a trending topic on Twitter, with 5lacs+ Impression. It was just simple hashtag…
Read MoreOver the past 5 years, we’ve seenhundreds of Social Media agencies and Social Media departments within corporate emerge in commerce space. Setting up a social media agency perhaps, maybe one of the simplest business ides – A computer, a fairly decent marketing knowledge with working knowledge of social media sites, and presto you’ve begun! True,…
Read MoreAre we bored yet on hearing the same things about social media? Don’t get me wrong – social media has received its due fame but the question is whether it is telling the complete story. Social may have changed the face of marketing but its story is biased towards the minority that is active and…
Read MoreFacebook announced few hours back in a blog post that businesses now no longer need to use third-party apps and custom landing pages to run promotions and contests. This modification or rather reversal of the original Facebook guideline of prohibiting any business page to run contests on their timeline will take us back to a couple of…
Read MoreCirca 2009, India – As a social media marketeer, yours truly like the handful of us then, realised the importance of Facebook ads as a key input on social media strategy. We were tracking brand fan pages from the West and following best practices to acquire more fans on our pages. Of course by then we…
Read MoreWikipedia defines advertisement as “Advertising or advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.” In the layman language advertising is mode for spreading awareness amongst the masses for a particular brand…
Read MoreThe internet enables people to go from being just customers to become members of a company or co-creators in the culture surrounding a product. The consequences of this is much larger than we give it credit for – and the reason for us underestimating the potential of change is our ability to give huge measurements,…
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