How to Setup a Social Media Workforce?

Over the past 5 years, we’ve seenhundreds of Social Media agencies and Social Media departments within corporate emerge in commerce space. Setting up a social media agency perhaps, maybe one of the simplest business ides – A computer, a fairly decent marketing knowledge with working knowledge of social media sites, and presto you’ve begun! True,…

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The New Ingredient in the Platter- Experiential Marketing!

Wikipedia defines advertisement as “Advertising or advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.” In the layman language advertising is mode for spreading awareness amongst the masses for a particular brand…

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There is Nothing Called Digital Media

The internet enables people to go from being just customers to become members of a company or co-creators in the culture surrounding a product. The consequences of this is much larger than we give it credit for – and the reason for us underestimating the potential of change is our ability to give huge measurements,…

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