In the last few years, it has come to the notice of the world that digital marketing can no longer be ignored. So much so, that some companies have shifted a major portion of their overall marketing budgets to digital. And this was before the lockdown set in. Now, it has become even more essential […]
Conducting Business from Home? Go Digital!
You may have noticed the sales and revenue of some industries plummet during the lockdown. A few sectors have seen an almost complete shutdown of business. In such a scenario, marketing plays a critical role for many surviving businesses – especially digital marketing. Currently, the cost of traditional advertising, especially when there is no vision […]
15 Months. 456 Experiences. And a Journey I Never Want to End.
Oliver Holmes was right, “A mind that is stretched by a new experience can never go back to its old dimensions”. It has been over 15 eventful months in Liqvd Asia, and the learning curve has only spiraled itself up, up and way beyond my imagination! I have experienced the best of both worlds, personal […]
2019 Awards Night Gallery : The Year of the Dark Horse
We’re not ones to play our own trumpet. Not always, anyway. So when it comes the time to humblebrag, count us in! 2019 was the year we went all out. Beyond categories, industries, and creative boxes. We pushed our limits by launching Zee Hindustan, India’s first news channel sans an anchor. Where our one-of-a-kind web-series, […]
What Is Interactive Content Marketing?
Interactive content is content that’s created with the intention of capturing user attention and inspiring them to take action. Interactive content marketing involves using content to engage your audience based on their participation. It’s kind of a conversation, but one in which you don’t have to actively participate. Why Is Interactive Content Marketing the Future? We live in a world of content overload, and interactive […]
How Should You Respond To COVID-19 As A Small Business?
The Covid-19 outbreak has completely changed the way the world is functioning. It has not only impacted nations, governments and large businesses but has brought amendments in the functioning of even the local kirana merchants. With the government directive of maintaining social distance and ensuring sanitisation, consumers today have started making a conscious choice of […]
COVID-19 : 5 Steps Taken at Liqvd Asia To Protect Its Employees
Maharashtra, India’s most industrialized and urbanized state has been affected the most, by one of the worst ever public health crisis in recent history in the form of the Covid-19, aka the Corona outbreak. When the government was contemplating a work from home policy for at least 50% of the workforce to contain the spread […]