The Rise and Rise of Influence Marketing

Influence Marketing has always been around, but with the growth of social media, its importance has increased considerably. Influence Marketing is a type of marketing strategy that focuses on reaching out to influencers who have an established connection with the target audience. It even makes it easy to reach out to the target audience directly….

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Key Takeaways from #TSC2015

It was the ‘World Social Media Day’ on June 30th. I was super excited & prepared to learn & understand more into the world of social media. Right before taking a flight to Bangalore(which welcomed me with an awesome weather), enthusiasm was pumped in with the pre-buzz generated by the Team ‘The Social Conclave’. Landed…

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LinkedIn just redesigned its profile pages

LinkedIn just redesigned its profile pages with a new image-centric layout — but only Paid users got the new look as of now and would come for all users soon.. ‎ It’s like following the footsteps of Facebook, Twitter, and Google+, LinkedIn’s new profiles feature cover photos, cleaner typography, and larger profile pictures..‎ More info soon.. check…

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Google Panda 4.0 Update!

Digital Industries are facing chaos these days. It’s all because of the new Google Panda 4.0 update that rolled out on 20th May 2014. As always there are many anticipated winners and losers balancing the act of keeping up the SERP competition. eBay till now has supposed to have lost its rank considerably and is…

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“Swarm” – the Foursquare’ 2.0 App or The start of New Era in “Social Check-In /Location based Networking” !!

Though this looks exciting and something very challenging but this surely is the next logical step for Foursquare, and I think it’ll be great. Mayorships, the feature that added some challenging fun to Foursquare, is leaving. Don’t worry, it’ll be heading to their new Swarm service! On Friday, Foursquare froze each and every current mayor…

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