We have been hearing about brands investing their time and money in influencer marketing for a while now and how micro-influencers play a role in growing sales for brands using digital marketing as a medium. It is valid from our experience that influencer marketing has grown tremendously in the past few years, alongside traditional digital […]
Top 5 affiliate marketing strategies to drive sales
Traditionally, when brands used to employ offline marketing activities, they had to create multiple strategies to drive sales for their products or services. Similarly, when it comes to online marketing, brands have to employ several strategies to drive sales for their brand. Among these strategies, Affiliate marketing holds equal importance as Search Engine Optimization, Social […]
Top 5 email growth hacks a brand can implement in minutes
As a brand owner, now and then, you hear that email marketing is dead. But according to email marketing research done by Capterra, for every $1 invested in email marketing, you get nearly $44 in return. Though we don’t encourage you to invest in false email marketing hacks, we do believe in several email marketing […]
Digital marketing with the rise of micro-influencers
It is almost 3-4 years since we have started seeing a rise in the importance of influencer marketing. Earlier, traditional marketing was the best way accepted by brands for promotion. A prediction made by Influencer Marketing Hub in 2018 suggested that micro-influencers will gain more influence over celebrities. With the current situation, it is clear […]
How to integrate organic & paid social media promotions in your digital marketing strategy?
Are you getting confused between paid vs. organic social media promotions? Well, we have saved your time and legwork. Read it till the end to create the best digital marketing strategy that includes a bit of both. The Paid and Organic Social Media Promotions, as per our experience, are the two sides of the coin. […]
Which are the best digital marketing tools in 2021?
At Liqvd Asia, a digital marketing agency in Mumbai, we have constantly been updating our knowledge and expertise in using various digital marketing tools to promote the brands we are working with. Using the right stack of tools helps us create a proper strategy to compete. Our previous discussions have already spoken about how digital […]
Top 5 digital marketing hacks which work no more
The coupling of Digital marketing and technology has created a revolution in the past decade. It has helped brands to reach new heights in a brief period of time. Over the years, many trends started and finished. Still, there are a few trends like voice technology for SEO, social media promotions, etc., which are still […]
How to use digital marketing trends in brand awareness campaigns?
Over the years, digital marketing has constantly been revolving around two concepts, that are practically different. One concept always sticks to addressing customer’s issues, where content needs to be tailored if you wish to solve customer’s queries. The second concept is more into mechanical and technical aspects of digital marketing like SEO, SEM, etc., where […]
From brand awareness to brand engagement – Digital Marketing Strategies
Our last content piece helped you understand brand awareness and how digital marketing strategies will help do so. Additionally, we gave your examples of how brands use digital marketing for brand awareness. Since you have an understanding of brand awareness, we have now tried to show you a way of how digital marketing strategies will […]
How does brand awareness start with digital marketing?
Suppose you are buying sports shoes, then your preference might be either Adidas or Puma. What do you think these brands have done in the past, that whenever someone talks about sports shoes, the first thing that comes to mind is Adidas or Puma? These brands have successfully embedded their name in the field of […]