It is almost 3-4 years since we have started seeing a rise in the importance of influencer marketing. Earlier, traditional marketing was the best way accepted by brands for promotion. A prediction made by Influencer Marketing Hub in 2018 suggested that micro-influencers will gain more influence over celebrities. With the current situation, it is clear […]
How to integrate organic & paid social media promotions in your digital marketing strategy?
Are you getting confused between paid vs. organic social media promotions? Well, we have saved your time and legwork. Read it till the end to create the best digital marketing strategy that includes a bit of both. The Paid and Organic Social Media Promotions, as per our experience, are the two sides of the coin. […]
Which are the best digital marketing tools in 2021?
At Liqvd Asia, a digital marketing agency in Mumbai, we have constantly been updating our knowledge and expertise in using various digital marketing tools to promote the brands we are working with. Using the right stack of tools helps us create a proper strategy to compete. Our previous discussions have already spoken about how digital […]
Top 5 digital marketing hacks which work no more
The coupling of Digital marketing and technology has created a revolution in the past decade. It has helped brands to reach new heights in a brief period of time. Over the years, many trends started and finished. Still, there are a few trends like voice technology for SEO, social media promotions, etc., which are still […]
How to use digital marketing trends in brand awareness campaigns?
Over the years, digital marketing has constantly been revolving around two concepts, that are practically different. One concept always sticks to addressing customer’s issues, where content needs to be tailored if you wish to solve customer’s queries. The second concept is more into mechanical and technical aspects of digital marketing like SEO, SEM, etc., where […]
From brand awareness to brand engagement – Digital Marketing Strategies
Our last content piece helped you understand brand awareness and how digital marketing strategies will help do so. Additionally, we gave your examples of how brands use digital marketing for brand awareness. Since you have an understanding of brand awareness, we have now tried to show you a way of how digital marketing strategies will […]
How does brand awareness start with digital marketing?
Suppose you are buying sports shoes, then your preference might be either Adidas or Puma. What do you think these brands have done in the past, that whenever someone talks about sports shoes, the first thing that comes to mind is Adidas or Puma? These brands have successfully embedded their name in the field of […]
What is marketing automation? How is it helping digital marketers?
It is rightly said that ‘Marketing Automation is Not for Lazy Marketers!’ Before we start talking about how marketing automation is helping digital marketers, let us first understand what marketing automation is. What is marketing automation? There are tens of thousands of definitions of marketing automation suggested by several people on search engines. We will […]
Top 7 voice search strategies for a digital marketing agency
Voice search, a technology that was started as a concept, is now creating a revolution in the search industry. This has happened with the increase in mobile users, to be precise. The idea initially was built for smartphones which eventually escalated to smart speakers and voice assistants used worldwide. Today, we know that google voice […]
Top tools to find backlink opportunities for SEO
In our previous articles, we have discussed the importance of search engine optimization and its strategies. Additionally, we have listed search engine optimization as one of the top 5 digital marketing tactics that businesses must include to spread brand awareness about their business in 2021. There are top 2 ways that every business follows to […]