Liqvd Asia wins the Digital Mandate for Vega

Liqvd Asia won the digital mandate for beauty and personal care brand Vega after a multi-agency pitch for the account. The social media agency from Mumbai has been tasked with maximising the brand’s online visibility and outreach across digital platforms, as well as engaging its growing customer base. 

The social media marketing agency from Mumbai will position Vega products as user-friendly, making styling and grooming simple, in order to increase digital footfall, engagement, and brand recall. According to the team at Vega, the agency’s in-depth understanding of making brands relevant on social media, combined with its consumer-centric approach and data-driven insights, was the deciding factor in the win.

The managing director of Liqvd Asia, Arnab Mitra, said, “The beauty and grooming industry in the country is booming, thanks to the growing desire among both men and women to look stylish and feel good. Vega is committed to its consumers, keeping its brand idea and ethos intact. It is a great brand to work with and will continuously challenge us to innovate and execute unique digital strategies. We look forward to create interesting content as there are many opportunities to communicate with target audiences via multiple touchpoints, and to enhance the brand into the digital space.”

The chief marketing officer of Vega Industries, Eiti Singhal, said, “As a brand, we are looking to reach out to more and more millennials and Gen Z’s in the digital space and have meaningful conversations with them. Our continuous endeavour is to inspire consumers about being comfortable in their own skin and grooming is the springboard for this self-confidence, comfort and joy. We are excited to partner with Liqvd Asia who has the expertise and insights in creating a top mind recall and consideration for the brand.”


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