Liqvd Asia Wins the Creative Mandate for Go First

Liqvd Asia won the mainline and digital creative mandate for Go First (formerly known as Go Air), following a multi-agency pitch for the account. The creative agency in Mumbai will help Go First gain traction and relevance to its digital audience. 

In charge of managing Go First’s creative communications, the creative agency in Mumbai will place an emphasis on young as well as corporate travellers. The partnership’s goal is to generate communication that reaches out to and engages with India’s value-conscious flyers who want comfortable, on-time service at a reasonable price.

The managing director of Liqvd Asia, Arnab Mitra, said, “We are honoured and extremely delighted to be partnering with Go First. Go First is one of the leading homegrown airline brands and is growing at a phenomenal pace. This is a major win for Liqvd Asia and it provides us with amazing opportunities to highlight the depth of our creative and strategic capabilities. There are lots of opportunities to communicate with target audiences via multiple touch points, and to really bring the brand into the digital space.”

The chief executive officer of Go First, Kaushik Khona, said, “We are happy to on-board Liqvd Asia as our creative communications agency. Digital and ATL (above the line)-led creative communication is a key focus area for Go First. We are happy to partner with Liqvd Asia to help us drive engagement with our passengers and stakeholders across digital and other marketing media/platforms like print, OOH(out-of-home), radio and the like. During our detailed evaluation process, Liqvd Asia demonstrated key attributes including sharp insights and data-led approach which we believe will add value to Go First’s creative communication roadmap. We are certain that the strength and experience the whole team at Liqvd Asia has at using consumer insights and category-defying creativity will help us in establishing the right consumer connect. We look forward to partnering with Liqvd Asia in our efforts to provide a holistic and innovative communication experience to our passengers.”


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