Premier Futsal, the multi-national global Futsal league based out of India has appointed Liqvd Asia to manage its digital duties.
Premier Futsal Management, a futsal promotions start-up, was started by three young Indian entrepreneurs Abhinandan Balasubramanian, Dinesh Raj and Nithyashree Subban and is backed by business magnate Xavier Britto and his wife, philanthropist Vimala Britto. Iconic ex-superstar footballer, Luis Figo is the company president and Falcao, known as the ‘Pele of Futsal,’ is the vice-president. Indian cricket team captain Virat Kohli is the co-owner.
The mandate for Liqvd Asia is to manage end-to-end digital marketing for the league, across paid, owned and earned media channels, including creative services.
Commenting on the development, Abhinandan Balasubramanian, CEO and founder, Premier Futsal, said, “The first edition of Premier Futsal saw a tremendous response. Hence, we were looking for an agency with the desire and commitment to take the tournament to the next level. We decided to go with LIQVD ASIA because of their understanding and clutter breaking ideas. I look forward to working with the team at LA and hope that this year will be much bigger and better.”
Arnab Mitra, managing director, Liqvd Asia, added, “This is a massive mandate for us. Premier Futsal is all set to become an integral part of the sporting revolution that is taking India by storm and we are delighted to be a part of such an incredible tournament.”
As published ETBrandEquity ,March 20, 2017,https://brandequity.economictimes.indiatimes.com/news/digital/liqvd-asia-wins-premier-futsals-digital-mandate/57731808