“Hey Alexa, can you find the best digital marketing agency in Mumbai?”
“Hey Siri, can you search for an SEO agency for me in Mumbai?”
We all have learned about Alexa and Siri, and few of us are asking such questions too. Getting answers to such questions which are conversationally worded is more realistic, as well as more achievable. If your target audience finds you in such voice-based searches, you may understand the amount of traffic your website will get organically and the chances of converting.
Such technology has seen a rise, and we expect it to increase exponentially in the coming years. This technology isn’t going anywhere, at least for the next decade. As per TechCrunch, voice-enabled speakers will reach 55% of the household in the USA by 2022. Since this form of artificial intelligence has dramatically impacted the SEO convention, businesses must consider voice search optimization as one of the essential strategies in 2021.
What is Voice Search?
Voice search is the latest technology that allows its users to search their queries using verbal commands. Since its launch in 2011, we have seen a considerable improvement in speech recognition technology, and still, we see a boost in its popularity.
Voice search optimization uses the power of these voice-based searches to conduct internet searches. You can easily ask your search assistant regarding anything using your verbal commands, and it produces the required results.
What is Voice Search Optimization?
These searching options are becoming so popular, especially in the young generation, as they are effortless to use. This hands-free technology enables you to stay away from typing the query, thus saving ample time.
eMarketer estimates that 44% of the internet users in the USA used voice search assistant in 2020. Along with smartphones, we can now see smart speakers, smart televisions, smart kitchens, etc., becoming common. Hence, adding more value to the usage of voice-based searches.
It brings us to very important discussions regarding the value of voice search optimization and how voice search impacts SEO.
The value of Voice Search Optimization
We all know that voice search helps us access a quick answer and manage our to-do lists. Additionally, it is transforming the future of the eCommerce business. As per one study, voice search shopping is expected to reach $40 billion by 2022.
You can understand the traffic you may see landing on your website because of voice search in the coming years. Additionally, as a business owner, you can understand the number of customers you may lose if your website is not optimized for voice recognition technology. There is a possibility that your customer might land on your competitor’s site who have managed to stay on the top with the latest trend.
Top 3 impacts of Voice Search on SEO
As voice-based technology is spreading its legs across the organic search landscape, it impacts online searches. Here we have listed the top 3 impacts of voice search on SEO.
- Usage of lengthy keywords
Users tend to give commands to their virtual assistants in everyday language instead of using phrases. Rather than using shorter terms, they tend to use whole sentences.As a result, marketers need to create content with length and meaningful keywords instead of shorter terms or phrases. They need to use natural language and words that are commonly used.
- Content appearing in the featured snippetsFeatured snippets are the results that appear before the organic results of Google. If you are successful in appearing in such rich results, then your answer will serve as Siri’s answer. It means that you get good visibility, and your brand gets excellent exposure.
- Mobile-friendly websitesWhile most of the Google searches are made using mobile devices, the growing usage of voice search has made it imperative for businesses to create a mobile-friendly website. If your site is not optimized for mobile usage, there are chances that you may lose the customers using voice search.
- Usage of lengthy keywords
These are only a few impacts of voice search on SEO. But as we are currently facing the pandemic situation, and the habit of customers are shifting more towards voice-based inquiries, it is more critical for businesses to focus on the latest trend.
In short, if we need to conclude our understanding regarding the impact of voice search on SEO, then ensuring your website is optimized for the voice search will help you to better position yourself in the market and share profit in the upcoming $40 billion market.
Are you planning for Voice Search Strategy in 2021?
We are sure that there is an excellent opportunity for businesses to make profits using voice search technology in 2021. At Liqvd Asia, our SEO experts will help you amplify your content to qualify for the voice search assistant responses.