Experience Marketing

Dinesh Swamy joins as Chief Creative Officer, India

LIQVD ASIA, a digital super-charged marketing communications agency, has appointed Dinesh Swamy as its Chief Creative Officer for the India market. Swamy’s last stint was with Sapient Razorfish , where he spent a little over 2 years with the agency. Commenting on the appointment, Arnab Mitra, Managing Director, LIQVD ASIA said, “I am delighted to…

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What’s changed, what’s the same? Digital marketing vs. Traditional marketing

  While digital advertising agencies and traditional advertising companies may seem to work towards the same goal, their manner of doing so is vastly different. Marketing has been one of the age old practices of businesses as it is the best way to spread awareness about your company and products. While advertising on traditional platforms…

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LinkedIn just redesigned its profile pages

LinkedIn just redesigned its profile pages with a new image-centric layout — but only Paid users got the new look as of now and would come for all users soon.. ‎ It’s like following the footsteps of Facebook, Twitter, and Google+, LinkedIn’s new profiles feature cover photos, cleaner typography, and larger profile pictures..‎ More info soon.. check…

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The New Ingredient in the Platter- Experiential Marketing!

Wikipedia defines advertisement as “Advertising or advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.” In the layman language advertising is mode for spreading awareness amongst the masses for a particular brand…

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