The ‘anchorless campaign’ of Zee Hindustan struck gold at the first edition of Afaqs Media Innovation Awards held at fun-filled evening on March 27, in Gurugram. At the heart of this campaign was the determination to deal with change and an ability to innovate with an unusual, yet useful idea. ZEE Media wanted to spread…
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Digital marketing agency Liqvd Asia has won the duties for the five brands under home-grown textile brand GBTL (formerly known Grasim Bhiwani Textiles Ltd). The brands that the agency will be handling are Donear, Grado, Graviera, D’cot and NXG. The account was won after a multi-agency pitch. GBTL, which was the poly-viscose suiting fabrics subsidiary…
Read MoreSameer Saxena, Director-Marketing, Legrand India, Arnab Mitra, Managing Director, Liqvd Asia and Rashmi Putcha, Co-founder and Director, Liqvd Asia speak about their joint efforts to build brand awareness and create long-term impact for young consumers through the launch of a new web series, The Good Vibes For most brands functioning in the Business-2-Business (B2B) space,…
Read MoreLIQVD ASIA, a digital super-charged marketing communications agency, has appointed Dinesh Swamy as its Chief Creative Officer for the India market. Swamy’s last stint was with Sapient Razorfish , where he spent a little over 2 years with the agency. Commenting on the appointment, Arnab Mitra, Managing Director, LIQVD ASIA said, “I am delighted to…
Read MoreLIQVD ASIA has been appointed as the Digital Partner for Living Foodz, India’s premium lifestyle channel. As part of the mandate, LIQVD ASIA will now handle the digital and social media duties for the channel. Commenting on the appointment, Amit Nair, Business Head- Living Foodz, said, “Living Foodz is excited to partner with LIQVD ASIA…
Read MoreAdvertising in the digital universe requires the expertise of smart marketing pilots. Do you know what goes on in a pilot’s mind before every ad takes-off to make an impact out there? The answer is Returns and Great Experiences. Bidding Strategy is the power-booster, which will help smart marketing pilots to achieve this. Presenting four…
Read MoreThe belief to do something that’s never been done before, and the gumption to actually make that happen – has brought us big results! The year is 2015. Most of the large agencies are already dominating traditional awards. Many new agencies have begun operations; some in this year, and some earlier. Can these new agencies…
Read MorePremier Futsal, the multi-national global Futsal league based out of India has appointed Liqvd Asia to manage its digital duties. Premier Futsal Management, a futsal promotions start-up, was started by three young Indian entrepreneurs Abhinandan Balasubramanian, Dinesh Raj and Nithyashree Subban and is backed by business magnate Xavier Britto and his wife, philanthropist Vimala Britto….
Read MoreLIQVD ASIA has bagged the digital performance marketing mandate for rentickle.com. Rentickle.com is a lifestyle rental shop which provides furniture, appliance, and other home furnishing products. LIQVD ASIA will be working with the founders and the marketing team of the brand on their performance marketing pie with a target to upswing the customer acquisition piece…
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