KS Chakravarthy joins LIQVD ASIA as CCO

  KS Chakravarthy has joined Liqvd Asia as chief creative officer (CCO). He had exited FCB Ulka in September 2014 as NCD, after a stint of six years. On the appointment, Arnab Mitra, MD and co-founder, Liqvd Asia, said, “With Chax coming in the idea is to evangelise the digital space. Not many agencies are…

Read More

The Rise and Rise of Influence Marketing

Influence Marketing has always been around, but with the growth of social media, its importance has increased considerably. Influence Marketing is a type of marketing strategy that focuses on reaching out to influencers who have an established connection with the target audience. It even makes it easy to reach out to the target audience directly….

Read More

Movies go #Digital on Twitter !!

Digital ‘Presence’ has become mandatory to create a strong loyal consumer base globally. This presence can be direct or indirect depending upon the strategy adopted by the company. Digital Marketing Training Institute (DMTI) has proved how a simple conversation can actually be a trending topic on Twitter, with 5lacs+ Impression. It was just simple hashtag…

Read More

Showing 10–16 of 16 posts