A hoarding. A print ad. A radio spot. A film. A social media post. A website. If we have to really pick the best work in these spaces, the first and the last filter is an idea. For it's what makes the work a trending hash tag.
For us, an idea is most powerful weapon in communication warfare. Since the time we wake up till the time we hit the bed, it’s this one thing that we keep fighting for.
We firmly believe that all brands existent today can be pegged onto a human desire. A great brand will latch itself onto more than one desire. Right from the desire to belong to the desire for love, all are universally relevant. And of course, change with time.
Brands can fulfil these various desires. All it takes is an experience.
That's what we do. We are LIQVD ASIA.
As the world mutates and transforms from extensive social interactions, to pod-living, the essence of humankind remains the same. We still desire the same things. We still yearn for a human touch, understanding, and belongingness.
We are, at our core, experience-led. We believe in building connections that are meaningful. That's what sets us apart.Know more
Director - strategy