Yes, digital can create an entire universe, albeit without the jargon. But its supremacy lies in its ability to prove the very brand promise.
Indeed, it is something much bigger than just offering new extensions to media, or surfaces, for that matter – it is about creating presence – in someone's life. In essence, let's not complicate. Let's not talk about the brand. Let's not create destinations. Be simple. Let the brand be talked about.
All advertising is supposed to do is leave the consumer wanting to know more.
But think about it, what compels us to know more or want more? The basic desire.
We firmly believe that all brands existent today can be pegged onto a human desire. A great brand will latch itself onto more than one desire. Right from the desire to belong to the desire for love, all are universally relevant. And of course, change with time.
Brands can fulfil these various desires. All it takes is an experience.
Change by itself doesn't stand for much though. It's change for good that distances mind-blowing from mediocre. Ergo, change that facilitates evolution. Through information technology.
Thankfully, information is not knowledge, in the words of a certain Mr. Einstein. A person much like you and us, remembers, loves and smiles at an experience. For starters, honest and prompt delivery with a smile will always be better advertising than a print advertisement on page 5, sandwiched between national news and sports. Because it is an experience.
It's that simple. Well, actually not.
A great idea deserves a befitting technology; one that envelops and nurses us, every waking second. Think of it as the heart and brain of everything we do. Add consumers at the centre of everything and there you have it; simple, meaningful, real-time ideas, lived and loved. Having said that, we not only innovate for a living but also track consumer interactions with their client brands through advanced behavioural architecture, thereby ensuring repetitive success stories.
We are Innovators, Geek, Marketers and Human Experience Strategists who ideate, innovate and integrate concepts to make the brand more mobile and shareable. Of course, there is a bleak possibility that we may not be what you want. But we are what you need.
WE DON'T WANT PEOPLE TO WORK FOR US.
Let us put it this way; we want people to work with us.
Because when you think of it, there's a big difference. At LIQVD ASIA, we believe more in partners
than employees. Our team is right now brimming with ideators, innovators, geek, marketers
and human experience strategists. Think you can fit right it? Drop a mail with your CV & a kick
a** intro about yourself below. Rest assured, if you are that good, we will make space for you.